Marketing research based on the financial proposition and influences of consumers is a worthwhile sports marketing effort. For effective sports and entertainment marketing strategy in a specific region or country it is important to understand the local consumer psychology and behavior as well as buying patterns in that region. Various economic,social and personal factors are also taken into account to determine the right marketing strategy. With increasing population and fast-growing economy many developing countries are turning into busy commercial centers in the world. Sports and entertainment marketing directly plays a key role in the nation’s economic growth and influence culture and lifestyle to a great extent. For example,the sports marketing strategies that bring success in America might not be effective in China due to sharp difference in culture and lifestyle between the two nations. Hollywood,though,has been successful in marketing its entertainment products worldwide. Leading sports equipments and accessories manufacturers,not yet successful like Hollywood,are trying to capture the swelling markets in Asia,especially countries those are doing well in sports. Research conducted through out retail marketing outlets of a country digs out a few factors that affect sports goods purchase are: Reasons of purchase like for exercise or for genuine practicing Level of income Types of sports goods and accessories Product factors like quality,style,availability,etc.
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Upcoming Sports Stars of India
India never had a rich sporting history in comparison to other countries. If we take Olympics as a benchmark, India has always struggled to find a place in the top of the medals tally. Besides a few selected sports such as hockey and cricket, India has not made a major mark on an...
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Extreme sports are those which are characteristically thrilling, owing to the high level of risk involved. They often include extremes of physical exertion or speed, or height. Danger is always present, and this adds to the thrills experienced. Many people enjoy watching extreme s...
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